---
title: 4 Ways to Inspire Event Innovation | Fourth Wall Events
description: Innovation and event planning go hand-in-hand, and what you choose for a venue can have a big influence. Fourth Wall Events is here to help.
---

[blog ](https://www.mgmeconnect.com/blog)

# [4 Ways to Inspire Event Innovation | Fourth Wall Events](https://www.mgmeconnect.com/blog/4-ways-inspire-event-innovation)

 Written by [Admin](https://www.mgmeconnect.com/blog/author/admin) | Apr 13, 2016 4:00:00 AM

Innovation and event planning go hand-in-hand, and your venue choice can have a big influence. *Hello Endless* recently outlined some steps you can take to identify the perfect place to inspire the innovative spirit. 

1. **It all starts with a theme****  
   **A strong theme is the first step to establishing a creative environment, and it helps with the venue search. For example, if you’re trying to inspire creativity your venue may want to be futuristic and encourage collaboration between attendees. 
2. **Take advantage of time and place****  
   **Popular venues often have great designs and features that naturally inspire innovation. However, the more popular the venue, the bigger the price tag. Consider hosting your event at a popular place during off hours to reduce the overall cost. 
3. **Look for “outside-the-box” venues****  
   **Hosting an innovative event in a venue outside the norm will really get those creative juices flowing. Instead of using a space exclusively for events, consider a mix-use alternative, such as an artist studio, public space, or art gallery.  
4. **Keep it green****  
   **Sustainability is a major and hopefully lasting trend in innovation, and numerous event planning experts anticipate it to play a much bigger role in future event themes. Consider an event space boasting creative designs that also address environmental challenges.

Read more about innovative event spaces at [Hello Endless](https://helloendless.com/event-planners-can-choose-innovative-event-venue/).

The innovative team at McVeigh Global Meetings and Events is here to help turn your dream into a reality. Our team of event planning experts has a combined 150+ years of experience in the events industry and we’re only getting started. 

Let’s build a future together, [partner with us today!](https://mcveigh.com/connect/) 

[View full post](https://www.mgmeconnect.com/blog/4-ways-inspire-event-innovation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin"
  },
  "dateModified" : "2024-12-13T21:38:25.033Z",
  "datePublished" : "2016-04-13T04:00:00Z",
  "headline" : "4 Ways to Inspire Event Innovation | Fourth Wall Events",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://www.mgmeconnect.com/blog/4-ways-inspire-event-innovation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "blog"
  }
}
```