Subject: Untold Wealth is Just Away A Click.
Hi, I'm a creative director from N.J, and I'd like to offer you an exciting business opportunity. My wife has frozen my BBQ allowence, but my loss is your gain. If you send me a $100 gift card to BBQrUswe can both become wealthy in grilled goods. But time is running out! Send it now!! Act fast!!!
Ah, the good old days of email scams. Remember when a Nigerian prince's fortune, untapped oil wells, and WWII gold were only a money transfer away? Remember how easy it was to spot those fraud emails? Between broken English, lousy grammar, and misspelled words (see previous paragraph), you knew it wasn't a world-renowned royal asking for $500 worth of CVS gift cards. Alas, Internet scammers have evolved, and so have their tactics.
Motivational factor$.
Hackers are motivated by many things, money being the most important.
Their targets? You.
How do they target us? Find out now—but hurry!
They try to invoke an emotional response by creating tension. Their goal is to get you to respond without thinking.
Popular techniques? It's all in the -ishing.
Phishing with a joke. I recently received this offer via email. Kudos to the hackers for choosing a picture where the family points and laughs at anyone who falls for it.
How can you protect yourself? Suit up, cyber-sleuth!
Lookouts! Step away from the mouse.
Passwords. Ugh, I know.
Did you know? Some companies require their I.T. departments to test their employees by sending fake emails to trick them into opening a document or clicking a link.
If you feel you've been compromised and want to check, here's a quick way of telling. Hat tip to MaryBeth Reeves for this:
Remember, if you have any money, someone will endeavor to separate you from it. Your personal information is a treasure trove in the wrong hands.
In closing, stay vigilant. Imagine all the hours we spend working to deliver powerful experiences for our clients. Well, hackers spend just as much time trying to get your information. Stealing is their full-time job, and they get better every day.
P.S.
Want to laugh? Watch this video. We don't suggest you engage with hackers. This man is a trained professional. Not really, but it sounded good.