Client: 6sense
Event: Breakthrough 2025
Venue: Fontainebleau Las Vegas
Attendees: 1,100
For Breakthrough 2025, 6sense brought together 1,100 revenue leaders for three days of innovation, connection, and hands-on product engagement.
The vision extended beyond a traditional user conference. 6sense set out to bring its customer community—RevCity—to life, transforming Breakthrough into a living, breathing ecosystem where attendees could learn, connect, and engage as part of a shared revenue journey.
To support this vision, the 105,000-square-foot Royal Ballroom, the largest pillarless, carpeted ballroom in North America, was reimagined into a dynamic, immersive environment that seamlessly integrated General Session, breakout spaces, and exhibition areas.
MGME led all production across General Session, Breakouts, and the Exhibition Hall—delivering a fully integrated environment designed for flow, engagement, and impact.
The Challenge
Designing within 105,000 square feet of open ballroom space presented both opportunity and complexity, and translating a digital-first community (RevCity) into a physical experience
Key considerations included:
Rather than separating programming into isolated rooms, the goal was to create a central ecosystem that encouraged continuous engagement.
The MGME Solution
At the heart of the experience, MGME partnered with the 6sense team to conceptualize and execute a central Hub—bringing RevCity to life in physical form.
This immersive environment became the pulse of Breakthrough 2025, where attendees could:
The Hub transformed the ballroom into a living community space—blurring the lines between learning, networking, and engagement.
2. Silent Seminar Innovation
To keep General Session and Breakouts integrated within one cohesive ballroom environment, MGME implemented Silent Seminar headphone technology.
This allowed:
Multiple sessions to run simultaneously
Attendees to stay within the exhibition ecosystem
Minimized seamless transitions between learning and networking
A unique, modern content delivery experience
The result was increased accessibility to content without sacrificing engagement within the sponsor footprint.
3. Strategic Cost Optimization
Maintaining the highest production quality and value, MGME delivered substantial negotiated savings by utilizing our preferred partners and our negotiated rates:
$35,000+ saved on AV equipment rental and complimentary labor
$100,000+ saved on auxiliary and environmental production and labor rates versus in-house vendor pricing
These negotiations significantly reduced production costs without compromising design vision.
The Impact
Breakthrough 2025 delivered measurable growth and engagement:
1,100 attendees
30% year-over-year attendance growth from 2022
80%+ attendee engagement in “6th Street Live,” the hands-on experience center featuring product roadmaps and AI agent configurations
The immersive Hub model ensured high sponsor visibility, strong attendee flow, and sustained energy throughout all three days.
The immersive Hub model ensured high sponsor visibility, strong attendee flow, and sustained energy throughout all three days.
Partnership in Action
Beyond execution, the collaboration between MGME and the 6sense events team exemplified true partnership—balancing creativity, strategic problem-solving, and decisive on-site leadership.
When navigating production dynamics and vendor negotiations, MGME advocated for the client’s vision while maintaining strong operational and budgetary control, ensuring RevCity and the broader Breakthrough environment came to life as imagined.
Client Feedback
“THANK YOU! It brought tears to my eyes to see RevCity become a reality. I appreciate your creativity, your support, and most of all your partnership. It truly takes a village and thank you for being part of mine. Can't wait to see what cool stuff we can do together again!”
Why This Matters
Breakthrough 2025 demonstrates MGME’s ability to:
Engineer large-scale, immersive environments
Integrate content and exhibition seamlessly
Deliver six-figure cost savings through strategic negotiation
Serve as a true extension of the client’s team
From 105,000 square feet of open ballroom to a fully activated revenue ecosystem, MGME helped transform space into strategy—and strategy into experience.