6sense Breakthrough Case Study | MGME at Fontainebleau Las Vegas

Client: 6sense
Event: Breakthrough 2025
Venue: Fontainebleau Las Vegas
Attendees: 1,100

For Breakthrough 2025, 6sense brought together 1,100 revenue leaders for three days of innovation, connection, and hands-on product engagement.

The vision extended beyond a traditional user conference. 6sense set out to bring its customer community—RevCity—to life, transforming Breakthrough into a living, breathing ecosystem where attendees could learn, connect, and engage as part of a shared revenue journey.

To support this vision, the 105,000-square-foot Royal Ballroom, the largest pillarless, carpeted ballroom in North America, was reimagined into a dynamic, immersive environment that seamlessly integrated General Session, breakout spaces, and exhibition areas.

MGME led all production across General Session, Breakouts, and the Exhibition Hall—delivering a fully integrated environment designed for flow, engagement, and impact.

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The Challenge

Designing within 105,000 square feet of open ballroom space presented both opportunity and complexity, and translating a digital-first community (RevCity) into a physical experience

Key considerations included:

• Creating natural attendee flow across General Session, Breakouts, and Exhibits
• Avoiding fragmentation between content and networking
• Designing an immersive sponsor and exhibitor experience
• Managing large-scale AV and production within budget parameters
• Network with sponsors and exhibitors
• Participate in activations
• Access sessions
• Enjoy F&B breaks
• Engage organically with other attendees
• Rest and relax in an immersive environment
• Multiple sessions to run simultaneously
• Attendees to stay within the exhibition ecosystem
• Minimized seamless transitions between learning and networking
• A unique, modern content delivery experience
• $35,000+ saved on AV equipment rental and complimentary labor
• $100,000+ saved on auxiliary and environmental production and labor rates versus in-house vendor pricing
• 1,100 attendees
• 30% year-over-year attendance growth from 2022
• 80%+ attendee engagement in “6th Street Live,” the hands-on experience center featuring product roadmaps and AI agent configurations
• Engineer large-scale, immersive environments
• Integrate content and exhibition seamlessly
• Deliver six-figure cost savings through strategic negotiation
• Serve as a true extension of the client’s team

Rather than separating programming into isolated rooms, the goal was to create a central ecosystem that encouraged continuous engagement.

The MGME Solution

1. Centralized “RevCity Hub” Design

At the heart of the experience, MGME partnered with the 6sense team to conceptualize and execute a central Hub—bringing RevCity to life in physical form.

This immersive environment became the pulse of Breakthrough 2025, where attendees could:

• Attend sessions and thought leadership content
• Connect with peers across industries and revenue journeys
• Engage with sponsors and participate in activations
• Explore product innovations, including AI agent configurations
• Gather informally at branded touchpoints like the 6sense coffee shop
• Pause, recharge, and remain immersed in the broader experience

The Hub transformed the ballroom into a living community space—blurring the lines between learning, networking, and engagement.

2. Silent Seminar Innovation

To keep General Session and Breakouts integrated within one cohesive ballroom environment, MGME implemented Silent Seminar headphone technology.

This allowed:

The result was increased accessibility to content without sacrificing engagement within the sponsorfootprint.

3. Strategic Cost Optimization

Maintaining the highest production quality and value, MGME delivered substantial negotiated savings by utilizing our preferred partners and our negotiated rates:

These negotiations significantly reduced production costs without compromising design vision.

The Impact

Breakthrough 2025 delivered measurable growth and engagement:

The immersive Hub model ensured high sponsor visibility, strong attendee flow, and sustained energy throughout all three days.

Partnership in Action

Beyond execution, the collaboration between MGME and the 6sense events team exemplified true partnership—balancing creativity, strategic problem-solving, and decisive on-site leadership.

When navigating production dynamics and vendor negotiations, MGME advocated for the client’s vision while maintaining strong operational and budgetary control, ensuring RevCity and the broader Breakthrough environment came to life as imagined.

Client Feedback

“THANK YOU! It brought tears to my eyes to see RevCity become a reality. I appreciate your creativity, your support, and most of all your partnership. It truly takes a village and thank you for being part of mine. Can't wait to see what cool stuff we can do together again!!”

Why This Matters

Breakthrough 2025 demonstrates MGME’s ability to:

From 105,000 square feet of open ballroom to a fully activated revenue ecosystem, MGME helped transform space into strategy—and strategy into experience.